
Selue 3-in-1 Electric Shaver
Smooth Skin Starts Here.
₦50,000
A new ritual · Lagos, Nigeria
A considered three-step ritual for smoother, calmer, more even skin — built to end razor bumps and dark spots.


The Full Reset · Best Value
The Full Reset Kit brings together Dedes Era's complete grooming routine in one bundle. From gentle hair removal to exfoliation and daily hydration, each product works together to leave your skin feeling smoother, healthier-looking, and beautifully cared for.
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Smooth Skin Starts Here.
₦50,000

Reset your skin with Rhyle™.
₦19,500

Deep nourishment. Lightweight feel.
₦15,500

Everything you need for your smoothest skin yet.
₦85,000
The Ritual
01
Selue removes hair gently — reducing the irritation that becomes bumps.
02
Rhyle polishes away dead skin so nothing stays trapped.
03
Avenael seals it in — soft, calm, glowing skin, every day.
Our story
Dedes Era was founded by an Entrepreneurship graduate of Nnamdi Azikiwe University, Awka — built to solve razor bumps and the dark, uneven patches that traditional grooming leaves behind.
Everything we make is designed for the ritual, not the shelf — smaller line-up, sharper intent, real results.
4,200+
IG community
Lagos
Based & shipped
USB-C
Cordless ritual
Early reviews
"Very nice product."
"Quality product."
"The previous kit I ordered was nice."