Dedes Era

A new ritual · Lagos, Nigeria

TheStandard
Just Changed.

A considered three-step ritual for smoother, calmer, more even skin — built to end razor bumps and dark spots.

A woman holding the rust-coloured Dedes Era shopping bag — the flagship look of the brand
No razor bumpsMade in LagosUSB-C cordless4,200+ communityFree from harshnessSensitive-skin safeNo razor bumpsMade in LagosUSB-C cordless4,200+ communityFree from harshnessSensitive-skin safeNo razor bumpsMade in LagosUSB-C cordless4,200+ communityFree from harshnessSensitive-skin safe
The Full Reset — Selue shaver, Rhyle scrub and Avenael lotion together

The Full Reset · Best Value

The complete ritual, in one bundle.

The Full Reset Kit brings together Dedes Era's complete grooming routine in one bundle. From gentle hair removal to exfoliation and daily hydration, each product works together to leave your skin feeling smoother, healthier-looking, and beautifully cared for.

  • Selue 3-in-1 Electric Shaver
  • Rhyle Skin Polish Body Scrub
  • Avenael Skin Veil Revive Lotion
  • The complete Dedes Era ritual

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The Dedes Era ritual.

The Ritual

Three steps. One quiet, precise routine.

01

Shave

Selue removes hair gently — reducing the irritation that becomes bumps.

02

Exfoliate

Rhyle polishes away dead skin so nothing stays trapped.

03

Hydrate

Avenael seals it in — soft, calm, glowing skin, every day.

Our story

Made for the skin we live in.

Dedes Era was founded by an Entrepreneurship graduate of Nnamdi Azikiwe University, Awka — built to solve razor bumps and the dark, uneven patches that traditional grooming leaves behind.

Everything we make is designed for the ritual, not the shelf — smaller line-up, sharper intent, real results.

4,200+

IG community

Lagos

Based & shipped

USB-C

Cordless ritual

Read our story

Early reviews

We launched today — here's what our earliest customers are saying.

"Very nice product."
Verified customer
"Quality product."
Verified customer
"The previous kit I ordered was nice."
Returning customer

Questions

The essentials.

All FAQs
What is Dedes Era?
Dedes Era is a Lagos-based skincare brand built to solve razor bumps, dark spots and uneven skin — a considered ritual of shave, exfoliate and hydrate for smoother, healthier-looking skin.
What's inside each product?
Selue is a 3-in-1 electric shaver with three interchangeable heads. Rhyle is a cushiony body polish that gently exfoliates dead skin. Avenael is a lightweight liquid-butter body lotion that hydrates without any greasy residue.
What's included in The Full Reset?
The Full Reset bundle includes the Selue 3-in-1 Electric Shaver, Rhyle Skin Polish Body Scrub and Avenael Skin Veil Revive Lotion — the complete Dedes Era ritual in one kit.
Do you deliver nationwide?
Yes. We deliver across Nigeria from our Lagos base. Delivery windows and fees are confirmed on WhatsApp when you place your order.